New start-up business, Panormania, asked me to create an eye-catching marketing brochure that would get them noticed. They create interactive photography and walk-through tours for websites and multi-media CDs using the latest 3D and 360° imaging technology. This combines photographic expertise with sophisticated software to produce images that are customised to client specifications. The files are embedded into websites allowing customers to see products and services in a different way.

This Oxfordshire-based production house works with VW, SEAT and several other manufacturers. An interactive site is the closest that you can get to demonstrating a car manufacturer's product range without seeing it in real life. Interested purchasers rotate cars on screen at will in order to examine them from all angles. They trial different colour specifications. Take a closer look at particular aspects of their chosen car's interior and exterior. All by using a simple 'click and zoom' facility and without leaving the house.

The idea behind this 210mm square marketing brochure is based on famous people and quotes and the concept of 'seeing things differently'. I used a six page pull-out to show the 360° photographic image that's produced as part of the process.

CLIENT: Panormania